Earlier this year, we blogged about the rapid growth in Google’s Adwords message extensions. Quickly following the feature’s launch, consumer data showed that user’s preference to text a business rivaled their habit of calling that business or visiting it’s website.
New researched published in Auto Remarketing last week reveals that “90% of consumers want to use messaging to interact with a business – with 50% preferring to message via SMS text.”
This revelation in consumer behavior comes when only 48% of businesses are capable of messaging with their customers.
Our team at Textmaxx Pro anticipates this number will greatly increase with Google’s launch of its Click-to-Message service for your Goggle Business profile.
Additionally, a recent article published via Hallam examined consumer response to Google Adwords campaigns revealed message extensions rate as the third highest click, following an ads headline and price information.
Having a message extension in a campaign also increased the overall click through rate (CTR) percentage between 25-36% for customers on mobile devices.
The biggest takeaway from integrating message extensions into your Adwords campaign is it produces a lead generating click. When the customer proactively engages with the company via text it provides a viable direct lead via the customer’s phone number.
The clear competitive advantage for your business is text messaging.
To help get your business started with these new Google features, we have laid out the five steps to set up Google Click-to-Message:
Step One: Get your business landline set up to receive text messages. If your business land line is not text enabled to receive text messages, you cannot set up your Google Click-to-Message feature. Click Here to learn more how to have your landline text enabled.
Step Two: Log into your Google My Business Page
Step Three: Select messaging in the left menu and add your text-enabled business number.
Step Four: Verify that number with a code sent from Google
Step Five: You’re all done and consumers can now text message your business
Are you ready to unlock the true lead generating power of Google by text enabling your business? Text or call us at 866-367-6889 or email firstname.lastname@example.org to get started.