Service Bays Turn To Text Messaging

Service Bays Turn To Text Messaging

Many customers of Mossy Toyota, a San Diego dealership near the beach, are millennials, generally ages 18 to early 30s. In an increasingly digital, on-the-go world, Dale Snow’s challenge was to devise the most effective way to update them on car repairs. The...
The Rise of Dealership Texting

The Rise of Dealership Texting

When I purchased my car more than 10 years ago, it involved several visits and phone calls with the dealer before all my questions were answered. Today, dealerships and other industries are speeding up communications with mobile-focused tools, including texting. When...
Butterball Help Line Now Lets Customers Text Questions

Butterball Help Line Now Lets Customers Text Questions

For the first time ever, struggling Thanksgiving hosts can contact Butterball’s iconic help line via text questions about preparing turkey. Butterball, which sells roughly 1 billion pounds of the bird a year, has been helping people cook turkey since 1981 when...
When to Use Text Message Marketing

When to Use Text Message Marketing

Like any marketing strategy, a text message is best utilized at certain times and under certain conditions. We’ve already established some of the best practices. Now, let’s consider some conditions when you should send texts to your potential customers. 1....