Make Sure Your Marketing Doesn’t Generate Fines

Make Sure Your Marketing Doesn’t Generate Fines

Compliance is Key

In less than a decade; consumer disputes regarding the Telephone Consumer Protection Act (TCPA) have spiked more than 500%, leaving companies in all industries paying millions in damages. It’s critical to build effective, low-cost strategies to be sure that your business is fully compliant.

TCPA, What Is It?
The TCPA is a federal law that safeguards consumer privacy through the regulation of telephone solicitations and the use of prerecorded messages, auto-dialed calls, text messages and unsolicited faxes. The rule has been modified and through regulatory agencies more clearly defined over time.

Those who are found guilty of violating TCPA regulations incur steep fines that can range from $500 to $1,500 per violation! Companies unaware of their own violations have had to pay out hundreds of thousands and even millions of dollars. Protecting your company’s livelihood needs to be a paramount concern.

Textmaxx Pro is fully TCPA compliant. Given that text message marketing and communications are the preferred method of contact for the overwhelming majority of adults of all ages, it’s vital today to have strategies and solutions in place to assist with marketing, advertising, client communication, collections, etc.

Learn more by calling or texting our Texting Experts at 866.367.6889.

6 Sure-Fire Ways to Let Your Customers Know to Text You

6 Sure-Fire Ways to Let Your Customers Know to Text You

We have found our clients are very enthusiastically text-enable their landline with Textmaxx Pro and quickly opt in their current customers. But what happens to all their new and perspective customers? How will they know they can text your business?

We have put together six sure fire tips that will let everyone your business communicates with know that their texts will be received and answered.

Google:
Google is making it easy for you to communicate with your customers via text with their text extension available both through their Google Local business listing and Adwords campaigns. With one click, a key prospect or customer can text your business.

Check out our blog on how to set up the message extension feature on your Google profiles and Adwords campaigns.

Website:
Your website is the first place most consumers engage with your business. Let them know you are welcoming and easy to contact with “Call or Text” and your phone number at the top of your web page where people can instantly tap to call or text your business.

Keep the “Call or Text” verbiage through your website and place special significance to it on your contact page. See an example below:

 

 

Email/Business Cards:

Once you have had that initial contact with a prospective customer or client, keep them engaged by being accessible to them via phone, email and text. By adding “Call or Text” to your business card and email signature you are showing them you value their business and are ready to connect with them in the way they prefer.

Social Media: Facebook/Twitter
Similar to your website, Facebook and Twitter offer a space at the top of your business pages where you can place a timeline or cover banner in addition to your profile logo/photo. This location is an ideal place to promote your “Call or Text” plus phone number feature. It is also a great place to promote your keyword to your text-enabled number to entice customers to opt in to two-way texting with your business.

Check out our blog explaining all mysteries behind keywords here:

Also, adding a “Call or Text” call-to-action message at the end of certain posts will increase responses from your customers and clients. See an example below:

 

Advertising:

As you are marketing your business to prospective clients and customers, remember to include “Call or Text” or promote your keyword with text-enabled phone number as part of your advertising campaigns placed on local radio, TV, print magazines/newspapers and in direct mail. See an example below:

Marketing and Sales Email Blasts:

Your marketing department is pushing emails out every week with sales and specials – why are you only using click-thru links, landing pages and forms to track their success. Start the conversation instantly by including “Call or Text” with your phone number, or a text in keyword to your text-enabled phone number the top and the bottom of the email.

Pro Tip: type the your phone number into the email vs inserting a linkable image, so mobile phones can click to directly to call or message your business.

 

Questions? Are you looking for more marketing assistance? Email lindsey@textmaxxpro.com with any questions. To learn more about our managed services programs email Dave Leedom at dave@textmaxxpro.com.