Make Phone Tag a Thing of the Past…

Make Phone Tag a Thing of the Past…

By Christopher Leedom

CEO, Textmaxx Pro

How many of you reading this article are frustrated by the volume of voice mail—both left and received—during the average workday?  Whether it is for sales, service or collections, your staff leaves dozens—if not hundreds—of voice mails every day.  It has probably become one of the biggest drains of productivity and labor—but nevertheless necessary—until now.  Do I have you scratching your head a bit?

First, let me issue you a challenge.  Identify one employee in your business that interacts with your customer base on a daily basis—for instance, a salesperson, a collector, or a service representative.   Next, identify twenty customers that you need to communicate with that particular day.  If you are a working with a collector, pick twenty accounts that just became delinquent.  If you are in sales, pick twenty customers that need follow up.  Now, take ten of these customers and send them an SMS message initiating communication with them.  Sales, service, or collections – it doesn’t matter.  Then, take the next ten customers and call them, if you do not reach them, leave a voicemail initiating communication.

By the time you get done calling the ten “phone call” customers, chances are 50% of the SMS customers will have already texted you back!  Why?  It is because 93% of SMS messages are read within ten minutes and a return text is usually sent within twenty minutes.  How does that compare to the voicemails—no contest.  You probably will connect with two or maybe three of the outbound phone calls and will likely leave seven or eight voicemails.

I have observed this exercise with countless operations.  Our organization has worked with thousands of companies over the past twenty years.  When we started Textmaxx Pro four years ago, I could not have predicted the impact on productivity.  We see it across virtually every industry vertical we serve.  In today’s world everyone returns an SMS message well before returning a voicemail.  There are countless studies that prove this.

So how do you optimize your SMS messaging strategy?  First, think of it the same as your phone system.  You need a tool that is proprietary and resident to your business that will serve your SMS communication needs, and ensure compliance.  I hear too many dealers say, “My employees are really good at texting, they use their personal phones.”  When I hear this, I cringe.  Think about it, would you utilize your employee’s personal phone number when advertising on the web or in television commercials?  Would you give each employee a copy of their entire customer activity when they leave your company to work elsewhere?  That is precisely what you are doing if you do not have a product that allows you to store, monitor, and control all SMS activity.  It doesn’t matter whether it is sales or collections.  You need to retain and control those conversations for a host of reasons, none the least of which is compliance, but that is a topic for an entire article itself.

So, if you want to eliminate—or at least greatly reduce—the wasted time and effort of phone tag, implement a well-thought-out customer contact strategy where SMS communication is your first form of communication.  You will be amazed at the impact it will have on employee productivity.  It is an incredibly effective way to communicate with your customers.  In my opinion, it is even more effective in collections or service where you already have a relationship with the customer.  Today, studies show SMS messaging to be the preferred method of communication of most customers across virtually every demographic.  It is hands down the most efficient mode for just about every conversation.

If you would like a deeper dive into this topic, sign up for an exclusive demo with one of our sales representatives by visiting www.textmaxxpro.com for more information.

Chris Leedom is the CEO and Founder of the Leedom Group.  The Leedom Group includes Textmaxx Pro, a complete SMS messaging solution for small to medium business with a custom design for sales, service, collections, account management, and client retention communication.  The Leedom Group is based in Sarasota, FL.  You may reach Chris at chris@leedomgroup.com.

Top 3 Reasons To Text-Enable Your Business

Top 3 Reasons To Text-Enable Your Business

1) Your Clients Prefer Texting Over Calls, Voicemails and Emails

We all text our family and friends much more than we call or email, and studies show a strong preference by clients to text the service professionals they hire.  Instant, real-time, asynchronous, easy — it’s no wonder we all prefer it!  And the younger your client, the more texting may be the only way to reach them.

2) You are NOT getting your clients text messages

Clients are already sending texts to your firm, and if your business number is not text-enabled, you won’t receive them.  Once we text-enable your line, typically a flood of old texts flow through and the business quickly realizes not answering texts is like not answering the phone!

3) Risk Management

Using a personal cell phone to text clients about business violates TCPA rules because you don’t have written consent to communicate via text.  This can result in the same fine as an unsolicited phone call.  Worse, the text conversation history between employee and client has no record.  Likely your business has invested heavily in email archiving to comply with FINRA guidelines, but texts — the preferred way to communicate — aren’t similarly archived?

Are you ready to communicate with your clients the way they prefer? Easily, instantly and compliantly.  Start now, Textmaxx Pro is available to you with absolutely no software to configure or install. Our dynamic and nimble texting solution can be accessed via web browser, EasyConnect email integration and mobile app available for iPhone and Android. Included in all plans is a 10-year message archive for recording all message history and written consent for text communication.  Messages histories are fully downloadable and searchable by user, cell, and keyword.

Textmaxx Pro text-enables any number of landlines, activates any number of users, and accommodates any texting volume.  All client cells can be uploaded for one-time opt-in notification, and messages replies can be automated and customized to meet any need.

 

Easy, customized and affordable is why Textmaxx Pro is the Text Messaging Service Leader for Professionals.

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