Make Sure Your Marketing Doesn’t Generate Fines

Make Sure Your Marketing Doesn’t Generate Fines

Compliance is Key

In less than a decade; consumer disputes regarding the Telephone Consumer Protection Act (TCPA) have spiked more than 500%, leaving companies in all industries paying millions in damages. It’s critical to build effective, low-cost strategies to be sure that your business is fully compliant.

TCPA, What Is It?
The TCPA is a federal law that safeguards consumer privacy through the regulation of telephone solicitations and the use of prerecorded messages, auto-dialed calls, text messages and unsolicited faxes. The rule has been modified and through regulatory agencies more clearly defined over time.

Those who are found guilty of violating TCPA regulations incur steep fines that can range from $500 to $1,500 per violation! Companies unaware of their own violations have had to pay out hundreds of thousands and even millions of dollars. Protecting your company’s livelihood needs to be a paramount concern.

Textmaxx Pro is fully TCPA compliant. Given that text message marketing and communications are the preferred method of contact for the overwhelming majority of adults of all ages, it’s vital today to have strategies and solutions in place to assist with marketing, advertising, client communication, collections, etc.

Learn more by calling or texting our Texting Experts at 866.367.6889.

Textmaxx Pro Announces Integration with ComSoft Automotive Software Provider

Textmaxx Pro Announces Integration with ComSoft Automotive Software Provider

Synopsis: Textmaxx Pro, a leading text message platform based in Sarasota, Fla., announces integration with ComSoft, an automotive retail software provider, based in Raleigh, N.C. The texting service will now be available through ComSoft’s software to its dealer clients.

SARASOTA, Fla. (Nov. 15, 2019) — Textmaxx Pro, a national text message communication platform, has integrated its services with Commercial Software, Inc. (ComSoft), a dealership management and marketing software solution company based in Raleigh, N.C.

Textmaxx Pro’s state-of-the-art business-to-business and business-to-consumer communication services will be directly available through the ComSoft dealership management software giving thousands of users the ability to use texts to communicate with their customers for sales and service promotions, advertising, marketing, payment reminders, collections, and any other services.

“We are proud to be able to integrate with Chip Cooper and the ComSoft DMS platform,” said Chris Leedom, Textmaxx Pro CEO. “ComSoft has used Textmaxx Pro with its dealer clients since our company’s inception, and now their dealers can better communicate with their clients via the most effective form of communication today – texting.”

ComSoft is a total dealership management and marketing software solution for dealers of any size and has served thousands of dealerships across the country. In addition to dealership management software, ComSoft also offers dealership websites, marketing feeds, integrated partners, and a mobile app.

“Our dealer clients are very familiar with the Textmaxx platform as we’ve used it for several years to communicate directly with them,” said ComSoft President Chip Cooper. “We’re very pleased to make Textmaxx Pro available to our clients following a brief, but intense 60-day integration period.”

David Leedom, Textmaxx Pro brand manager, said texting has become the preferred method of communication for nearly every demographic in the U.S. and beyond. Some 292 million people in North America, about 80 percent of all residents, use text messaging daily. Despite having a phone in their hand or pocket, people will respond more quickly to a text message than a phone call or voicemail, he added.

“Despite this acceptance among consumers, only 14 percent of businesses use texting to communicate with their clients and prospects,” Dave Leedom said. “Automotive retailers who utilize a strategy to communicate using texting will definitely have an edge over their competitors in the marketplace.”

Textmaxx Pro has integrated with a number of automotive retailer software platforms including Frazer Dealer Management Software and CDK Global. Chris Leedom said the company expects to complete at least 15 other platform integrations in 2020. Textmaxx will offer its services to ComSoft’s dealers on a month-to-month subscription basis with no long-term contracts.

About Textmaxx Pro

Textmaxx Pro is a national firm based in Sarasota, Fla, and provides businesses with an automated, compliant, easy-to-use, web-based, text messaging solution that enables them to reach their clients and prospects via text. It provides a full-service platform that is easily integrated into any CRM or other software application and is fully compliant with the Telephone Consumer Protection Act.

About ComSoft

ComSoft is headquartered in Raleigh, NC and provides independent dealerships with management software and offers marketing solutions including dealership websites and third-party advertising feeds.  Integrated partners continue to be a focus providing dealers the tools they need in order to succeed.

 

 

Contact                                                                                   Contact

Chris Leedom                                                                          Chip Cooper

CEO, Leedom Group                                                               President, ComSoft

Phone: 941.371.7999                                                              Phone: 919.851.2010

Email chris@leedomgroup.com                                             Email chip.cooper@comsoft.com

Text: “CHRIS” to 95000                                                           Text “CHIP” to 95000

 

Best Practices for Business Texting

Best Practices for Business Texting

Texting is the preferred means of communication for consumers who wish to interact with a business — any business. Across all demographics more and more people rely on text communication to get a business’ location, hours, product information, pricing, and to  comparatively shop. Therefore, it’s incumbent on the business to communicate effectively with their customers and prospects.

Here are a few best practices businesses should use.

Use the Right Attitude

Keep your texts simple and direct and short. This doesn’t mean using text shorthand like adding an “lol” or an “omg” in the message. Be professional. Use simple sentences, common vocabulary. Remember, if the business is a comedy club, texts may have a different tone than those sent by a car dealership or veterinarian office.

Emojis

These clever pictures communicate many words, attitude, and emotions. They are also prevalent and easy to send. Text messages are and should be short, and emojis communicate a feeling in an instant. Recent surveys show that notifications with emojis generate far more engagement that those without. As with anything, don’t overdo it.

Be Succinct

Text message are by design to be used on the fly. They must be read within seconds. Responses should be able to occur within seconds as well. Most SMS are limited to 160 characters, but you can send longer messages. Resist the temptation. Be short and concise.

Check Your Spelling

Reading news on the Internet or seeing posts on social media today would drive most English teachers and editors crazy. Spellcheck and predictive spelling can lead to misspelled words or wrong words being used to communicate. Poor spelling will reflect on your business and those that prepare the messages. Proof your texts before you hit send.

Use Common Vocabulary

Using “obfuscate” when you can say “hide,” may result in fewer people engaging with your message. You won’t get points from dazzling someone with your vocabulary skills.

Be Timely

If your text thanking someone for a visit comes three days later, it’s likely no longer relevant. If you text someone that the service on their vehicle is complete after they have arrived to pick it up, you’re not adding value to their experience.

Use a Texting Platform

Having employees use their personal mobile phones for business is not a good idea.They can use their phones, but should do it through a texting platform app, like Textmaxx Pro. This helps with proper messaging, allows them to text from desktop computers, and landlines. Most importantly, it makes your business compliant with the Telephone Consumer Protection Act. Non-compliance can be an expensive headache. To learn more, look at our platform!

If You Do Not Have a Texting Strategy — You Should: 90% of Consumer Prefer Texting Businesses

If You Do Not Have a Texting Strategy — You Should: 90% of Consumer Prefer Texting Businesses

Everyone texts today. If you go out to lunch, you’ve likely texted multiple people before you get back to work. Texting prospects and existing customers is essential for business success. However, there is good news, but there’s also GREAT news.

First, only 14% of business have text message strategy for marketing, advertising, and communicating with customers. So putting a text strategy in place will put you ahead of your competitors. The GREAT news is, Textmaxx Pro has a low-cost, totally compliant platform to assist you in maintaining an advantage in the marketplace. Remember, 99% of text recipients get the message, and 90% read the text within three minutes!

At Textmaxx Pro we can help you think through and adopt the best texting practices and strategies for your business — and we mean any business. Call or text us for a free consultation. We will assist in:

• Text enabling your business landline
• Stopping employees using personal phones for business texts
• Text marketing customers with the right message
• Engaging business prospects and converting them into buyers
• Positioning your SMS texting strategy to deliver results with measurable ROI

We have built SMS/MMS strategies for all types of business across the country. Call 866.367.6889 or text “PROS” to 95000. One of our SMS Strategy Specialists will arrange a free consultation for you.

Textmaxx Pro Earns National Recognition from Auto Remarketing, Adding to its 2019 Accolades

 

 

Synopsis: Textmaxx Pro, based in Sarasota, Fla., continues its string of industry accolades in 2019 by being named to two lists of top vendors to the automotive retail industry.

SARASOTA, Fla. (August 29, 2019) — Textmaxx Pro has been named to two prestigious lists of top vendors to the automotive retail industry, boosting its already strong performance and recognition throughout the country in 2019.

A national, top-tier texting platform for business-to-business and business-to-consumer communication, was named to Subprime Auto Finance News’ Special Finance 175 and Auto Remarketing’s Power 300 lists of the nation’s top vendors.

The Special Finance 175 is a list of the top vendors in what has grown into a $1 trillion special finance marketplace. Members of the Special Finance 175 provide critical auto financing for consumers and help to support companies and dealerships with sound guidance and tools to navigate ever-changing regulatory demands and potential buyer tastes.

The companies listed and profiled in the Power 300 are the major players in the used car and remarketing worlds. Some are well-known anchors of the business; others are starting to make waves. These companies have each made the list for different reasons, but they have all made a significant impact.

“We have really worked hard this year to continually improve our product since inception,” said Chris Leedom, Textmaxx Pro’s CEO.  “We believe it is our responsibility to make sure our clients are using the best, fully compliant texting platform in the country. It’s a tribute to the efforts and emphasis on customer service to be named to such stellar groups of suppliers to the automotive industry. I’d like to congratulate everyone on the Textmaxx Pro team for a well-done job. We have accomplished a great deal since we launched our product three years ago.”

Textmaxx Pro has seen double-digit client growth in 2019, bolstered, in part, by earning Digital Dealer 26’s Tech Tank Award in Orlando, Fla., this past spring. Leedom took part in the Digital Dealer’s Tech Tank competition, which pitted his company’s products and services against five other technology-based firms. Audience members voted for Textmaxx Pro, via text, to win the distinguished honor.

Leedom said he’s not surprised that Textmaxx Pro is turning heads in the automotive retail sector and other verticals. The main value proposition for the platform is the ability to communicate effectively in near real time with customers. While 88 percent of business calls go unanswered, the opposite is true of text messaging. About 93 percent of SMS messages are read within 10 minutes, and a return text is usually sent within 20 minutes.

“If you’ve kept up with Telephone Consumer Protection Act and its legal and regulatory compliance issues, you know the value of having a platform that is fully compliant,” Leedom said. “If you are texting your prospects and customers without following the law and its requirements, you could face stiff, possibly business-ending fines.  We help alleviate that risk by providing a fully-compliant platform.”

Textmaxx Pro was one of the first texting platforms that was fully vetted by one of the nation’s top law firms when it comes to automotive retail compliance.

While awards and recognition help a lot when growing a business, they only go so far. Leedom noted that the attention to the customer is what pays dividends.

“We, of course, must be seen as a company that responds quickly and communicates effectively with our clients,” Leedom said. “We can’t afford to be late, someone will come in, text our clients, and our lunch will go elsewhere!  We help our clients by providing the same real-time, cutting-edge communication ability for them.”

 

About Textmaxx Pro

Textmaxx Pro believes communication is the No. 1 priority in business. All businesses should have the tools necessary to save time and money while still maintaining constant communication with their existing and potential customers. The Textmaxx Pro technology platform allows for ease of communication with existing customers to provide excellent support to enhance customer satisfaction, and provide information about products, services, discounts, and promotions. The fully compliant platform, is easy to use for businesses across an array of industries and sizes.

 

Contact

Chris Leedom, CEO

Textmaxx Pro

Homepage

5250 17th Street, Suite 115

Sarasota, FL 34235

EMAIL: chris@leedomgroup.com

Your Details
Let us know how to get back to you.

How can we help?
Feel free to ask a question or simply leave a comment.