Customers Simply Prefer Text. Whether it’s being reminded of a payment, an appointment, or notification of a special offer, today’s busy consumer prefer texting as their preferred means of communication. Obnoxious spam phone calls give people plenty of reason to not answer their calls, however, if they get a text, they can easily see who it’s from and what it’s about in seconds.

Texts Get Read. The reason so many states are adopting laws to prevent texting and driving, and the reason you should shut off your phones in a theater or during an event is the recipient almost immediately looks at the text. They also respond quickly — 90% within minutes or less. We have become adept at this quick communication.

It’s just quicker. You don’t have to be a Steve Jobs or Jeff Bezos to know that it’s just quicker to read a short text and reply with a Y or N, or OK, to understand that it’s far faster to communicate with a text for simple messages than it is to send an email, or make a phone call.

Texting Allows for Versatility. As mentioned the information you can impart to your clients and prospects is almost endless. Send them a thank you for a payment, ask them to rate a recent transaction or encounter with your business, or just let them know the product they ordered is on the way. Whatever you need to communicate, you can do it in a short, quick, almost-guarantee-to-be-read message.