by Textmaxx Pro | Nov 15, 2019
Texting is the preferred means of communication for consumers who wish to interact with a business — any business. Across all demographics more and more people rely on text communication to get a business’ location, hours, product information, pricing, and to comparatively shop. Therefore, it’s incumbent on the business to communicate effectively with their customers and prospects.
Here are a few best practices businesses should use.
Use the Right Attitude
Keep your texts simple and direct and short. This doesn’t mean using text shorthand like adding an “lol” or an “omg” in the message. Be professional. Use simple sentences, common vocabulary. Remember, if the business is a comedy club, texts may have a different tone than those sent by a car dealership or veterinarian office.
Emojis
These clever pictures communicate many words, attitude, and emotions. They are also prevalent and easy to send. Text messages are and should be short, and emojis communicate a feeling in an instant. Recent surveys show that notifications with emojis generate far more engagement that those without. As with anything, don’t overdo it.
Be Succinct
Text message are by design to be used on the fly. They must be read within seconds. Responses should be able to occur within seconds as well. Most SMS are limited to 160 characters, but you can send longer messages. Resist the temptation. Be short and concise.
Check Your Spelling
Reading news on the Internet or seeing posts on social media today would drive most English teachers and editors crazy. Spellcheck and predictive spelling can lead to misspelled words or wrong words being used to communicate. Poor spelling will reflect on your business and those that prepare the messages. Proof your texts before you hit send.
Use Common Vocabulary
Using “obfuscate” when you can say “hide,” may result in fewer people engaging with your message. You won’t get points from dazzling someone with your vocabulary skills.
Be Timely
If your text thanking someone for a visit comes three days later, it’s likely no longer relevant. If you text someone that the service on their vehicle is complete after they have arrived to pick it up, you’re not adding value to their experience.
Use a Texting Platform
Having employees use their personal mobile phones for business is not a good idea.They can use their phones, but should do it through a texting platform app, like Textmaxx Pro. This helps with proper messaging, allows them to text from desktop computers, and landlines. Most importantly, it makes your business compliant with the Telephone Consumer Protection Act. Non-compliance can be an expensive headache. To learn more, look at our platform!
by Textmaxx Pro | Nov 15, 2019
Everyone texts today. If you go out to lunch, you’ve likely texted multiple people before you get back to work. Texting prospects and existing customers is essential for business success. However, there is good news, but there’s also GREAT news.
First, only 14% of business have text message strategy for marketing, advertising, and communicating with customers. So putting a text strategy in place will put you ahead of your competitors. The GREAT news is, Textmaxx Pro has a low-cost, totally compliant platform to assist you in maintaining an advantage in the marketplace. Remember, 99% of text recipients get the message, and 90% read the text within three minutes!
At Textmaxx Pro we can help you think through and adopt the best texting practices and strategies for your business — and we mean any business. Call or text us for a free consultation. We will assist in:
• Text enabling your business landline
• Stopping employees using personal phones for business texts
• Text marketing customers with the right message
• Engaging business prospects and converting them into buyers
• Positioning your SMS texting strategy to deliver results with measurable ROI
We have built SMS/MMS strategies for all types of business across the country. Call 866.367.6889 or text “PROS” to 95000. One of our SMS Strategy Specialists will arrange a free consultation for you.
by Textmaxx Pro | Nov 6, 2019
We are all presented with more information on a daily basis than ever before. Given all the new devices pushing information to cloud-based services from smartphones, televisions, computers, refrigerators and cars, more data has been generated in the past three years than in all of human history, according to a recent study.
Phone calls, voicemail, email, mail, and a constant stream of information presents itself at least every hour of every day, if not more. Technology has fundamentally changed the way human beings communicate with each other and our things. Businesses who advertise and market to consumers are now faced with the challenge of getting noticed against the constant flow of information to the clients and prospects they want to reach, especially because these people are constantly on the move.
Here are some stats: Some 88 percent of business calls go unanswered. Only 18 percent of people listen to voicemails from phone numbers they don’t recognize, and only 33 percent listen to voicemails of business contacts. Of the 200 billion emails sent every day, 84 percent are considered spam, and 55 percent of all email users say they don’t open and read messages regularly or for business.
Texting, however, has caught up with face-to-face conversation. In a face-to-face meeting, people respond to a question within fractions of seconds. Texting is now a far-closer second than any other form of digital communication. 93 percent of SMS messages are read within 10 minutes and a return text is usually sent within 20 minutes.
Businesses have been slow to react to this powerful communication transformation. Only 14 percent of businesses employ a texting platform to communicate with clients and prospects, and with their own employees. Developing a fully legal and regulatory compliant strategy to use this powerful communication tool will give a business a competitive advantage in the marketplace.
Textmaxx Pro has helped hundreds of businesses across North America to put this technology to use with an easy-to-use, customizable platform with no long-term commitments. Call us at 866.367.6889 for more information, or shoot us a text to the same number! You’ll get a quick response!
